Why employee participation makes CSR more powerful?

Corporate Social Responsibility (CSR) has transformed from a mere obligation to a proactive commitment by businesses to contribute meaningfully to society. Once viewed as a statutory requirement, CSR is now an integral part of corporate culture.

The concept of CSR initiatives has evolved from simply making monetary donations to NGOs to active employee participation. Today’s corporates recognize that genuine social impact requires more than just financial support. Companies are increasingly engaging their employees in CSR initiatives, fostering a culture of empathy and social commitment within the workforce.

The relationship between corporates and NGOs is no longer limited to a funder-receiver dynamic. Instead, it has evolved into a strategic partnership aimed at sustainable community development. Corporates complement NGO’s deep-rooted grassroots knowledge and implementation expertise with the necessary resources and support.

TCS World 10K Bengaluru highly values this collaboration. As a corporate partner, companies can support a cause or NGO of their choice through charitable contributions. The Corporate Team category welcomes businesses to the field with a team of employees on the race day. Not only that, the Corporate Team category is also designed for companies to participate alongside their employees, fostering teamwork, engagement, and well-being while championing a social cause.

A corporate partner receives numerous incentives for their contribution. Some of the key benefits include:

• Branding opportunities on Run Day as well as digital visibility.
• Employees participating in the run receive a bib featuring the company’s name.
• The Top 10 contributing companies will be featured on the Leaderboard.

To know more about the benefits and guide you through registration contact Ms. Avishikta at  avishikta.s@youthforseva.org or +91 6364913446

One of the most exciting perks for corporate participants is the Corporate Tent, a dedicated space for employee engagement and networking. The tent serves as a one-stop hub for all the employee needs. To double the fun, exclusive activities such as Zumba sessions and team challenges are curated for corporate teams.

By participating in the TCS World 10K Bengaluru, companies that embed social responsibility into their corporate culture will not only strengthen their brand reputation but also cultivate a workforce that is socially aware and actively engage in making a difference.

- Blog Authored by Khadeejath Shabna, Fellow, Sewa International.

    Contact the author at shabnat.fellow25@sewainternational.org